Paula Amorim experience in the fashion industry and luxury market led to launch her own collection. It was the next natural step. Paula’s relationship with Fashion as a Woman and Entrepreneur, gave her the confidence and ambition to idealize and bring to life this project. The brand Paula is a reflexion of her Vision. Designed for the modern woman, with strong beliefs yet always feminine, elegant and that values attention to detail. The brand means to inspire the creativity of every woman. Dress it up, dress it down, accessorise each outfit for different times of day. Paula is meant to be worn 24/7 for every occasion. The timeless spirit that is the DNA of PAULA is present in the strong colours, patterns and shapes.  Soft fabrics that all flow and work with all body types, topped with unique accessories for the ultimate sophisticated touch.