Amorim Luxury Group

Paula Amorim acquired the Fashion Clinic brand in 2005. Under her management, Fashion Clinic became one of the most important brands in the Portuguese luxury market with five multi-brand stores in Lisbon, Porto and Algarve (Quinta do Lago). In 2012 she expanded the project through the franchising of the Italian brand Gucci, and opened its unique flagship store in Portugal thus reinforcing the leadership of the Group in the national market. Furthermore, in 2017 the Amorim Luxury Group presented a new, unique and innovative lifestyle concept venue – JNcQUOI – expanding its activities into new sectors such as restaurants and hotels.

Paula Amorim

Founder and Chairman

Provocative, influential, passionate and visionary, Paula Amorim is the audacious voice leading the Amorim Luxury Group. Representing the fourth generation of the biggest family-owned business Group in Portugal with almost 150 years of history, Paula Amorim is the Chairman of Amorim Investimentos e Participações, SGPS, SA, which includes Amorim Cork in its portfolio, the world's largest cork producer. Born in Oporto, Paula has been a member of Galp’s Board of Directors since April 2012 and Chairman since October 2016. Galp is one of the largest European integrated energy players, with activities that span from exploration and production of oil and natural gas to refining and trading. As a natural successor in Américo Amorim Group, Paula Amorim is also Chairman of the family business holding, Amorim Holding II, SGPS, SA. She joined Américo Amorim Group in 1992, at the age of 19, and has been holding many management and leading positions ever since. In 2005, Paula created her own company, Amorim Luxury Group, focusing on the Luxury multibrand Concept Stores, Fashion Clinic. In order to expand and diversify her business interests, the Group acquired in 2012, the first franchising of the Gucci brand in Portugal. Her personal interest and expertise of the fashion industry, were the key drivers that, in 2007, led her family Group to become an important investor in Tom Ford International (TFI). Paula Amorim is board member of TFI and actively follows the development of this important brand. In April 2017, Paula launched, together with Miguel Guedesde Sousa, JNcQUOI, a transversal lifestyle project that combines fashion, leisure, gastronomy and hospitality, providing a unique experience for a new era of social hedonism.

Miguel Guedes de Sousa


Born into hospitality, one of the family's businesses, Miguel Guedes de Sousa developed an acute sense of what the hotel business was all about from an early age. Educated in Switzerland and in the US, holding a degree in Hotel Management from the Institut Hotelier Cesar Ritz, Certificates in General Management, Marketing and F&B from Cornell University (NY), a Chef Certificate by the Culinary Institute of America (NY) and having participed in the Advanced Management Program (AMP 189) at Harvard Business School, Miguel invested his life in learning the craft. Miguel was responsible for the hotel operations of the Discovery Fund, that in 2013 alone, acquired 40 turistic assets, having actively worked in the recovery and repositioning of its main investments. During his tenure, Miguel created Discovery Hotel Management (a four star lifestyle brand focused on informality, service and design) bringing into the Portuguese market several internationally recognized brands such as Six Senses. Before embarking in the adventure proposed by the Discovery fund, Miguel worked for 12 years in Aman Resorts, such as Amanjena and Amanpulo. Under his management, the resorts were positioned and maintained amongst the best in the world. Furthermore, he worked in the Intercontinental group (UK, Spain and Thailand), Coco Palm Resorts (Maldives) and in Albatroz Hotel (as joint director).